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Why Start Instagram Marketing and How to Set an
Instagram Profile Page?

After a decade, Instagram has transformed from a photo-sharing app to an
effective marketing channel. Last year, it released multiple new business tools
like shoppable Instagram posts & stories, advanced analytics, IGTV, and
standalone video platform. It doesn’t matter, if your niche is media, publishing,
education, or eCommerce, building an Instagram presence pays off.
If you want to progress efficiently on Instagram, then you need to get familiar
with the ins and outs of this platform. How to track KPIs? How to create
Instagram stories?

Reasons for an Instagram marketing campaign
•

Instagram’s visual nature offers great opportunities for businesses to
display their products.

•

The users are commonly online shoppers, who decide to buy after some
displays catch their eyes. The popular categories are jewelry, clothes,
shoes, and makeup. A shopping mindset defines a quality customer as
quick to convert.

•

Instagram is a great place for creating brand awareness and connecting
with potential customers.

•

The demographic is significantly different than other social sites. [16 to
24 years]

•

Some compelling stats related to Instagram marketing –

1. 25% of users are more likely to be in the high-income group, than the
average internet users.
2. 20% of internet users hold an Instagram account.
3. Average post engagement is 3.31% for the best 25 brands in comparison
to Twitter 0.07%.
The stats reveal how crucial Instagram marketing is crucial. Building followers
on Instagram takes effort and time, so to save the inconvenience
businesses buy followers from Greedier Social Media firm. The firm offers high
quality followers that help them to improve their brand credibility quickly.

Downside of Instagram
•

Unfortunately, the downside is you can miss out on elders and senior
citizens as they are not on Instagram. It is an amazing platform if your
target audience is young demographics.

•

If they are Baby Boomers then avoid this platform. You can even have
copyright issues because the moment you upload images, there is
nothing to inhibit them from sharing. You can add a watermark for some
constrains.

•

Instagram is intended for Apple and Android Smartphones. Even though
you cover the majority of the market, a small portion of the audience
gets excluded.

Instagram algorithm
Factors that determine your post’s performance on Instagram algorithm
includes –
•
•
•
•
•
•

Interest
Timeliness
Relationship
Frequency
Followers
Usage

How will you reach the top with an Instagram marketing strategy?
Even though it is a different platform than the other social network, the basic
principle is the same. Before posting listen to what users respond to. Monitor
what other brands post. Check what works and what flops. It gives an idea of
what will be effective for your business.
•

Social networking to show results can be time-consuming. If you have
less time than outsource your digital marketing needs instead of doing it
half-heartedly. You can get involved in the strategy building and review
phase. Leave social listening, posting, and reporting to professionals. Be
ready to trust professionals!

•

Create a budget after you determine whether you need to outsource.
Even think about hiring professional photographers.

•

Be patient, as building an audience base and gaining credibility on the
social network takes months.

•

You can choose Instagram tools to help you automate some posting
parts and find the right tags for increasing likes and followers.

•

Creativity does not mean a beautiful image. It has to be something
outside the box, which makes your post worth sharing.

How to start Instagram marketing?

•

A well-planned strategy is crucial before you start uploading your posts.

•

Set some general goals about what you desire to accomplish from this
platform.

•

Get a full understanding of your goals and set specific objectives. E.g., if
you aim to create brand awareness then how will you identify you
achieved it. So, define the number with the timeframe in your strategy.
Even if you fall short, it doesn’t mind because you have a goal to pursue
and are certainly not wasting your time.

•

Determine your target audience’s interest, location, and behavior on
Instagram.

•

What kind of content do you desire to post?

•

What will be the post frequency? Never allow your account to get stale,
so have regular post schedules determined in advance.

•

It is essential to track your post-performance. It gives an idea of the likes
and comments your posts get? How many followers follow you? What
posts are more popular?

How to set an Instagram business profile?
Assuming you already have a Facebook page set a Facebook Business Page.
Choose the business category and give the page a name. Upload profile photo
that represents your business. Even your logo or product image can be
uploaded as a profile photo.
Now, log in to your Instagram account. Tap the ‘Gear’ icon and gain access to
settings. Tap on ‘Switch to Business Profile’ and ‘Continue’. You will get
connected to your Facebook page. Set your page to ‘Public’, if your current
status on Instagram is ‘Private’ when you switch business profile.
On Facebook, you will have to add contact info, so customers can contact you.
Tap ‘Done’ and your Instagram business profile gets created.
Instagram profile optimization
Your Instagram profile represents your brand, so it is essential to curate its feel
and look. You get a few seconds to convert a visitor on your page into a

follower. It gets determined with a glance. So, to create an outstanding first
impression, focus on building consistent Instagram visuals.
For this, choose a consistent color palette for your feeds. Lighting is also a key
element along with color choices. Where to space your busy images and clean
content to get a balance is a challenge. The flow has to be natural, so keep
things consistent. Choose images that naturally fit your aesthetics and theme.

Brand introduction via Instagram Stories highlights
Instagram Stories Highlights allows displaying your products or offers quickly. It
gives the feel of a movie trailer. You can put together different categories or
topics or events so that visitors can click on the content they are specifically
interested in.
Instagram Bio optimization
•

Use the company name and not your username on Instagram.

•

Turn your username and hashtags into clickable hyperlinks.

•

Explain accurately what your brand is about and even your unique skills,
hobby, profession, or interest.

•

Choose relevant keywords as they offer your account focus and
connection with potential followers.

•

With Linkin.bio add new links with your published Instagram posts,
which will direct the visitors to your website.

•

Add the contact button on your profile’s top area.

Today,
business
owners buy
likes from
reliable
sources
like
greediersocialmedia.co.uk. It helps to enhance the chances of their content
appearing on top for thousands of users to see.
Source URL: https://www.squarepegeducation.com/why-start-instagram-marketing-and-how-to-set-an-instagram-profile-page.html

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