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How

UX&Data
Storytelling
Can Shape Policy

Thinking Machines is a full 
stack data science consultancy, 
with offices in Manila Philippines,
and San Francisco, California. 
We solve business problems 
with data. 

Graphic Design
Data Visualization

About Me


UX Design
Web Design
Motion Graphics

SCALE:
1 circle = 1 hour
1 column = 1 week

Today:


01 Meet the Policy Makers
02 The Long Journey of Design Policy 
in the Philippines
03 How UX Fits Into Data Storytelling
04 Case Study 1: Road Safety
Designing as a Citizen
05 Case Study 2: Road Budget Tracking
Designing with the Government

01

Meet the
Policy Makers

David Yap

The road to hell is paved
with bad data.

Reina Reyes

02

The Long Journey 
of Design Policy
In the Philippines

Design

Design

"A way of thinking and a problemsolving process that is usercentered, collaborative, multidisciplinary and makes ideas
tangible, whether in the form of
products, services or
experiences."



RA
10557

The City of
Good Design
1239 km

The road to good design is
full of red tape

03

How UX Fits Into
Data Storytelling


=

=

It’s not just about making it pretty

People feel threatened by
very large numbers

Facts + Feelings = 
Data Storytelling

Visualization Analysis Framework
Anthropology/
Ethnography/
Psychology


problem
driven work

Design

Computer Science

Tamara Munzner, Information Visualization


What kind of data is relevant to our users?


04

Case Study: 
Road Safety
Designing as a Citizen

Get the most bang
for your data

02 Road Danger Story Part 1

Road Danger Story Part 1

02 Road Danger Story Part 1

02 Road Danger Story Part 1

02 Road Danger Story Part 1

02 Road Danger Story Part 1

02 Road Danger Story Part 1

02 Road Danger Story Part 1

02 Road Danger Story Part 2

Road Danger Story Part 2

02 Road Danger Story Part 2

02 Road Danger Story Part 2

02 Road Danger Story Part 2

02 Road Danger Story Part 2

02 Road Danger Story Part 3

Road Danger Story Part 3

02 Road Danger Story Part 3

02 Road Danger Story Part 3

02 Road Danger Story Part 3

It’s not just a graph, 
it’s a graphic
NATHAN YAU

05

Case Study: 
Road Budget Tracking
Designing with the Government

Roads are the arteries
of a country

The Philippines will
spend P766.5 billion
on roads this year

Are the roads being built?

Multiple Agencies 
+
Multiple Databases
+
No Unique ID


How do you follow 

one project from the first
database to the last?

algorithm

The Matching Algorithm

 Text Normalization

the process of transforming text into a single canonical form that it
might not have had before

 Text Vectorization
an algebraic model for representing text documents as vectors of
identifiers, such as, for example, index terms

 tf-idf 
short for term frequency–inverse document frequency, is a numerical
statistic that is intended to reflect how important a word is to a

Your idea is only as good
as how you present it

The Matching Algorithm

The Matching Algorithm


The Matching Algorithm


Initial User Testing

Insights
 Personas: Government Officials, Employees, 

Accountants, Journalists
 Officials: Importance of Budget Integrity and Faithfulness
Feature: Dashboard to look at the big picture

 Employees: Checking on Individual Projects
Feature: More pictures

 Journalists: Looking for stories for their beat
Feature: Maps

The City of
Good Design
1239 km

In Summary
 Data Visualisation isn’t just about making pretty charts, 

it has its own language.
 Making your visualisation more accessible and seen by
more people is good. But if it miscommunicates, it can be
worse than not being seen at all.
 Data can be cold, add emotion to humanise your story.
 Design should happen before data is processed.
 Who, What, Why, How?

#makefactscoolagain

 Read more data
stories on our blog
stories.thinkingmachin.es

 Follow Us
/thinkdatasci
@thinkdatasci

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