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MAKING GREAT
PRESENTATIONS
Ian Lurie
@portentint
ian@por
tent.com

This + links at http://por
tent.co/wsaslides

THEIR DAD

I WORK ON THE INTERNET

I WORK ON THE INTERNET
I’M A
NERD

I WRITE A LOT

SOLD 12 COPIES
(10 TO MY MOM)

I’VE DONE PRESENTATIONS

LET’S TALK ABOUT

PRESENTATIONS

LESSON 1:
KNOW YOUR AUDIENCE

THE GREAT TREE-TYING
CONTROVERSY OF 2008

WHAT DID
I

JUST DO?

I TOLD A STORY

THAT’S WHAT
PRESENTATIONS DO

HOW THIS WILL
GO
PLANNING
CREATING
QUESTIONS?

PLANNING

PRESENTATION  SLIDES

PRESENTATION = YOUR INFO

THE GOAL  PRETTY

PHHBBT

THE GOAL = MEMORY

PEOPLE REMEMBER STORIES
PEOPLE REMEMBER SMALL BITES

WRITE

SLIDES
TALK

REHE
ARSE

STEP 1
WRITE

ON
ANYTHING
WHY = VALUE

you can even take
notes on pinkie pie
you can even take
notes on pinkie pie
you can even take
notes on pinkie pie

you can even take
notes on pinkie pie

really?!!
!!

you can even take
notes on pinkie pie

REALL
Y

WHY
HOW
WHA
T

TELL ME WHY I SHOULD
CARE (STORIES WORK
REALLY WELL)

THIS IS A LARGE,
SEMI-AQUATIC RODENT WITH
THICK FUR.

ya w n

IF YOU
LIKE
DOG-SIZE
D
RODENTS THAT
ALW AYS LOOK
COOL, THEN
CAPYBARAS
ARE FOR YOU.
@!#*&
ye a h .

I’M GOING TO
TELL YOU
ABOUT THE
RODENT
WEIRDEST
YOU’VE EVER
SEEN.
@!#*&
ye a h .

THE ‘HOW’
SAY WHAT YOU’LL SAY
SAY WHAT YOU’RE
SAYING SAY WHAT YOU
SAID

“HERE’S HOW THIS WILL
GO”

WHAT = THE FACTS

PUPPIES
WHY: THEY’RE CUTE
HOW
THE GOOD
THE BAD
THE
REALLY
BAD
WHAT
1. TALK
ABOUT
MY

MAKING THE SLIDES

TAKE WHAT YOU WROTE

GET YOUR FACTS

GET
YOUR
IMAGES

NOW DO THE SLIDES

CLEAR > FANCY

CLEAN > MESSY

NOT CLEAR.
MESSY.

NOT CLEAR.
MESSY.

LOOKS
AWFUL

NOT CLEAR.
MESSY.

MUCH
TOO

TO
PROCESS

NOT CLEAR.
MESSY.
• Hey, check this out. If you can read all of this, I salute
you. This is some painful stuff.
• This is a ‘presentation’ that was designed to be read, not
heard. While that may be OK if you’re writing a report, it’s
not ok when you’re creating a presentation.
• When folks see a slide like this, their brains scream, flip
over and run away at top speed.
• Why? Because our brains respond best when they get to
absorb spoken words, emphasized by images or other
stuff.
• They’re NOT designed to absorb tons of written text on a
screen while someone reads that text to them. It causes a
total tune-out.

NOT CLEAR.
MESSY.
•
•

And no, adding a
random image or two
doesn’t help, either.
This is still really
hard
to read and it just goes
on and on until you
can’t read any more
and your eyes are
starting to water and
you’re sick of looking at
pictures and all you
want to do is move on
to the next class am I
right?

SLIDES  A REPORT

CLEAR. NOT
MESSY.

BLEE
P

CLEAR. NOT
MESSY.
LOO KS COO L
BLEE
P

CLEAR. NOT
MESSY. DETAILE
D
NOT
BROKEN

BLEE
P

CLEAR. NOT
MESSY.
EASY
TO
REMEMBE
R

BLEE
P

CLEAR. NOT
MESSY.

EASY TO
REMEMBE
R

NO BULLETS

EVERY TIME YOU USE
BULLETS

BULLETS KILL
KITTENS
EVERY TIME
U

meep
YOU SE
?

BULLETS

ANIMATION KILLS
KITTENS
EVERY TIME
U

meep
YOU SE
?

BULLETS

TIP #5
NO BULLETS
(except for lists)
noooo
…

1 FACT OR IDEA PER SLIDE
(SMALL BITES)

32+ PT

COLORS FOR EMPHASIS

FOR SUPER

EMPHASIS
VARY TYPE SIZES.

HIGH CONTRAST
NOT LOW
CONTRAST

VARY SIZES AND SPACING
FOR

NICE SQUARE
LOOK

A

VARY SIZES AND SPACING
FOR

NICE SQUARE
2
1:
:
RIGHT-CLICK
LOOK

A

3
:

NO WIGGLING

NO SQUIRMING
(IT’S
DISTRACTING)

CUT AND PASTE
AND IT WON’T
MOVE

CUT AND PASTE
IT WON’T
AND
MOVE

it didn’t move
right?

PICTURES?
SURE.

JUST MAKE
THEM MAKE
SENSE.

JUST MAKE
THEM MAKE
SENSE.

k thx
bai

THEY SHOULD
REINFORCE WHAT
YOU’RE SAYING

PRACTICE

DON’T LOOK AT THE SLIDES
(MUCH)

CHECK HOW LONG IT TAKES

THOSE PRESENTATION
ANIMALS?

image search,
then

free to use or
share

maybe they’re
talking

Inst rt

•

:;;:...
Pi
    

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