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A V ISUAL LOOK AT THE UPS AND
DOW NS OF THE W ORLD OF
STARTUPS.

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Welcome to the Start-Up Curve. Every entrepreneur
should be familiar with the ups and downs of this roller
coaster ride. If you’re ready and strapped in, let’s take a
look at what’s in store at each turn of a new Start-Up.

FEAR
OF
FAILUR
E

BEFORE START-UP
Get into the Start-Up Mindset. Challenge the conventional by
thinking what if and why. Look beyond your comfort zone, and
intimidated by the wolvesConquer your fears of failure, don’t be
disregard the status quo. already
IDEA
EXPERIMENTATION
SUCCESS

EXPANSION

PEAK OF
NAIVE
ENTHUSIAS
M
REALITY
CRASH

BEFORE
START-UP

IDE
A

Grab your idea by the horns. This is the point where enthusiasm
peaks without the necessary skill to manage it. Valuable, but
always doomed for the dreaded reality crash. Don’t be
discouraged, this happens to
every Start-Up.

TRENCHES
OF FALSE
HOPE

BEFORE START-UP
IDEA

EXPERIMENTATIO
N

Manifest your ideas into a product, then experiment by
continuously applying user feedback, pivot, and try again. Figure
out what works and what doesn’t, and act on it immediately. Don’t
slack in experimentation, adapt, survive, and
then you can thrive.

SLOW
SLOPE OF
SUCCESS

BEFORE START-UP
EXPERIMENTATION

IDEA

SUCCES
S

You made it. One caveat: Don’t get complacent. It’s easy at this stage
to plateau. Advancements are going to slow down, but the results of
hard work are starting to show as well. Keep doingexpansion.
what works and continue innovations for future
Try not to burn yourself out.

THE
PROMISED
LAND

BEFORE START-UP
SUCCESS

IDEA

EXPERIMENTATION

EXPANSIO
N

Cue the sun beams, doves, and choir. You’ve made it to the promised
land without going extinct. Dig your heels in and expand. The same
caveat made it, maybe it’s time toenemy, look hey, since
you’ve exists, complacency is the take a but at another
venture and let the cash roll in.

HEAVE NLY BLISS

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CHECK OUT OUR OTHER SLIDESHOW S!

100 AngelList STA
RTUPS TO WATCH

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