How Brands Are Reacting to the Facebook Algorithm Change?
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Shared by Presentationally
on Sep 13, 2016
in Social Media
Facebook made a major update to its algorithm in January, leading to a decrease in organic reach for brands. Since then brands have seen reach drop from 16 percent of their fan base to sometimes as low as 1 to 2 percent. In turn, engagement has...
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Facebook made a major update to its algorithm in January, leading to a decrease in organic reach for brands. Since then brands have seen reach drop from 16 percent of their fan base to sometimes as low as 1 to 2 percent. In turn, engagement has been affected, as very fewer people have fewer opportunities to engage. The infographic below outlines how this algorithm change has affected brands with different fan base sizes