Link Baiting
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• Simply put, Link Baiting is the art of creating
content that people are interested in checking out
and ultimately sharing within their social circles. It
can be an article, a picture, video or downloadable
software. Making something interesting enough to
actually get people to share it is the hard part. It is
also the most rewarding type of link. Keep in mind
that creating “link bait” requires a little creativity.

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Some great examples of
content for link-baiting:
• How-to guides – people use the internet
to do a number of things. One of those
things is to research solutions to their
problems. Well written/produced
how-to-guides can be a great piece of
content that users are likely to share. It
could be a simple article, an infographic
or a video.

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• An interview or news article – if you have articles
or videos from interviews about a particular topic
or with someone in your industry with some clout,
people could be interested in it, republish to their
blog and provide a link back to the original content
on your website

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• Lists – Creating lists such as “Top Ten Tips” for a
given topic are great forms of content. They are
some of the most passed around content among
internet users via social media, blogs or email.

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Why should you use linkbait?
• The primary reason for creating linkbait
style content is to generate more links to
your website to increase your authority in
the search engines.

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• It’s also a great way to increase your brand
awareness and is useful for lead generation.

• It is important that you use related, valuable and
practical content no matter what the topic.

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• Creating a great piece of linkbait can take time
and investment but is one of the best natural ways
to gain links. We all know that links are the most
important piece of the puzzle in getting your
website ranked in the search engines so get busy
creating your next piece of Linkbait content.

• Visit Upper Hand Technologies for more:
http://www.upperhandtech.com

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