Gone are the days when an agency could get it done only by an organized account person and a witty copywriter. But marketing, now-a-days, doesn't look much like what it used to be. Today, an agency needs a professional with a plethora of skills....
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Gone are the days when an agency could get it done only by an organized account person and a witty copywriter. But marketing, now-a-days, doesn't look much like what it used to be. Today, an agency needs a professional with a plethora of skills. The role of a great marketer is changing as well as expanding and becoming more varied. Unlike, the early days of social media marketing, a lot more falls under the umbrella of marketing now. The modern day marketer has to balance the creative skills along with the knowledge of marketing technology. Here's a visual representation showing what today's modern marketing team is and what skills they need to cope up with the modern day marketing scenario.