Muhammad
Iqbal

UMT

Introduction
Brief History
Company Success
ANSOFF Matrix
STP
SWOT Analysis
Product mix
Positioning Statement
Marketing Strategy
Unique selling point
PLC
Preceptual Map
Latest News

 Brand equity: 837 million ,2011
 Parent company : Audi AG
 Head Quarters: Bolognese, Italy
 Revenue: US $97.5 million ,2012
 Product category : Sports Cars & Super Cars



Ferruccio Lamborghini founded the company in
1963 when he was 47 years old.

 1978: Lamborghini went bankrupt in 1978 and

was sold to Chrysler

 1998: Audi AG became the sole owner of the

company..

 2001: Lamborghini made one of the great cars,

the Murciélago

 2003: Lamborghini made another great car, the

Gallardo.

 2011: The Aventador is made, and is very

expensive

Segmenting:-

Psychographic:

The upper class of the society
Targeting:Differentiated:

The rich & affluent from the urban
Positioning :Premium Super sports car for people who
want superior performance

S-Known for superior handling &high speed
i.e. performance
W-Lamborghini allegedly under the scanner of
environmentalists who feel fuel consumption is a lot
O-To increase the global reach as currently it is present
in very few regions
T-Government policies against high fuel
consuming super cars

Width
Fashion, Super Trofeo,
Accessories, Lambo World,
Luxury, Specials
Depth:Model Cars:
AvendatorLP700-4,
Gallardo LP570-4, Super Trofeo,
CountachLP500,Urraco,
MurcielagoRoadster,GT2

Targeting elite class according to need of cars
our
brand is sports&super cars that’s
why Lamborghini recognizable in its design as
a unique and unmistakable work of art.  Superior Handling & performance
 Four wheels power cars

MILAN — Lamborghini chief executive officer Stephan
Winkelmann says the automaker will decide in coming
months whether to join other luxury brands and expand into
all-terrain sports utility vehicles.
The National Highway Traffic Safety
Administration has issued a bulletin over a recall
for up to 144 examples of the 2012 Lamborghini
Aventador here in the States. The affected
models, built from July 15, 2011 to April 20, 2012
have headlights that apparently don't conform to
US federal motor vehicle safety standards. The
lamps can be aimed horizontally ...

Lamborghini is planning to roll out a new
car for the brand's 50th anniversary.
Automotive News Europe reports the
Italian automaker will unveil a special
one-off machine to commemorate the
date next year. CEO Stepahn Winkelmann
has been tight-lipped about the vehicle,
saying coyly, "It will not be a revival or a
retro." Fortunately, with 2013 right ...