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China
• the color of good luck and
celebration
• vitality, happiness, long life
• used as a wedding color
•used in many ceremonies
from funerals to weddings
• used for festive occasions
•traditionally worn on Chinese
New Year to bring luck and
prosperity
India
• color of purity, fertility, love,
beauty
• wealth, opulence and power
• used in wedding ceremonies
• a sign of a married woman
• also color of fear and fire
Thailand
color for Sunday

Japan
• life
• anger and danger
Cherokees
• success, triumph
South Africa
• color of mourning

Nigeria
• usually reserved for
ceremonies
• worn by chiefs
Australian Aborigines:
•represents the land and
earth
• ceremonial color
Hebrew
• sacrifice, sin
Christian
• sacrifice, passion, love

Western
• energy, excitement, action
• danger
• love, passion
• a warning to stop
• anger
• Christmas combined with
green
• Valentine's Day
Eastern
• prosperity
• good fortune
• worn by brides
• symbol of joy when
combined with white

India
sacred and auspicious
the Symbol of a Merchant
Thailand
considered auspicious as the
bright yellow flower "cassia
fistula" is a national symbol.
represents Buddhism.
yellow is considered the royal
color, the color of Monday
which is the King's birthday
Egypt
color of mourning
Burma
color of mourning

Israel
• used to label Jews in the
Middle Ages
Middle East
• happiness
• prosperity
Japan
• courage
• beauty and refinement
• aristocracy
• cheerfulness
Europe
• happiness, joy
• cowardice, weakness
• hazard warning

Western
• happiness, joy
• hope
• cowardice
•caution, warning of hazards
and • hazardous substances
Eastern
• sacred
• imperial
China
• sacred
• imperial, royalty
• honor
• masculine color

Western
caring and nurturing
love and romance
feminine
Eastern
feminine
Europe
feminine color
baby girls

Belgium
pink is used for baby boys
Japan
well-liked by both males and
females
Thailand
color for Tuesday
Korea
trust

Western
• trust and authority
• conservative,
• corporate
• peace and calm
• depression,
• sadness
• "something blue" bridal
• tradition
• masculine color
• baby boys
Eastern
• immortality
China
• immortality
• associated with pornography
and 'blue films'
• feminine color
India
• Lord Krishna
• national sports color

Japan
• everyday life
Korea
• color of mourning
Thailand
• color for Friday
Belgium
• color for baby girls
Cherokees
• defeat, trouble
Mexico
• mourning
• trust
• serenity

Iran
• color of mourning
• heaven and spirituality
• immortality
Israel
• Coat of Arms
Egypt
• virtue
• protection - to ward of evil
Middle East
• protection

Colombia
associated with soap
US Politics
liberalism
UK & European Politics
conservatism
Religious Beliefs in Many
Cultures
Christianity: Christ's
color
Judaism: holiness
Hinduism: the color of Krishna
Catholicism: color of Mary‘s
robe

Western
• brides and weddings
• angels
• hospitals, doctors
• peace - the white dove
• purity and cleanliness
Eastern
•death, mourning and
funerals
•sadness
China
• death and mourning
• virginity and purity
• humility
• age
• misfortune

India
• unhappiness
•symbol of sorrow in death of
family member
•traditionally the only color a
widow • is allowed to wear
• funerals
• peace and purity
Japan
•White carnation symbolizes
death
Thailand
• white elephants are
considered auspicious,
•white symbolizes purity in
Buddhism

Korea
• purity, innocence,
• morality,
• birth and death
Middle East
• purity
• mourning

Western
• afordable or inexpensive
Western
items
• Halloween,or inexpensive
• afordable combined
itemsblack
with
• Halloween, combined
with black
Eastern
• happiness
Eastern
• spirituality
• happiness
•Thailand
spirituality
• color for Thursday
Thailand
• color for Thursday

Ireland
• religious color for
Protestants
•appears on the Irish flag
along with white for peace and
green for Catholics
Netherlands
•color of the Dutch Royal
Family
Hinduism
•Safron, a soft orange color,
is considered an auspicious
and sacred color

Western
• lucky color in most western
cultures
•spring, new birth,
regeneration
• nature and
environmental
• awareness
• color for 'go' at
traffic lights
• Saint Patrick's
Day
•Christmas combined with
red
• jealousy, greed
Eastern
• new life, regeneration
and
hope
• fertility

China
• new life, regeneration and
hope
• fertility
•disgrace - giving a Chinese •
man a green hat indicates his •
wife is cheating on him
• exorcism
•studies show it is generally
not good for packaging
India
• the color of Islam,
• hope,
• new beginnings
• harvest
• virtue
Thailand
• color for Wednesday

Japan
• eternal life
• youthfulness
• freshness
Indonesia
• a forbidden color
Ireland
•religious color for Irish
Catholics
•color symbol of Ireland - the
Emerald Isle
France
• not good for packaging
North Africa:
•corruption and the drug
culture

Egypt:
• hope
• spring
Middle East:
• color of Islam
• strength
• fertility
• luck
Saudi Arabia:
• wealth and prestige
South America:
• death
USA:
• money
• jealousy

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